<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Carver ]]></title><description><![CDATA[Carver is a creative agency for hospitality & lifestyle brands. We engineer disruptive, revenue-driving campaigns to keep you ahead of the curve.]]></description><link>https://www.madebycarver.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 10 Sep 2026 06:23:30 GMT</lastBuildDate><atom:link href="https://www.hannahcarver.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The 2026 Warning: If You Haven’t Started Planning, You’re Already Behind]]></title><description><![CDATA[If your marketing plan for 2026 is currently sitting on a napkin or waiting until the new year, you’re missing the boat. We’re in Q4 of 2025, and your competitors are already locking in Q1 strategies. This isn't marketer-shaming—it's tough love. Proactive planning is your single biggest defense against a fluctuating economy. Marketing is consistently the first budget item that executives eye for cuts. But cutting the engine that drives your revenue is a path to crisis, not stability. The goal...]]></description><link>https://www.madebycarver.com/post/the-2026-warning-if-you-haven-t-started-planning-you-re-already-behind</link><guid isPermaLink="false">68f2f7436bef380dfdc8a5d2</guid><pubDate>Sat, 18 Oct 2025 02:14:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/426651_6fc91ec8a8e1466fbcad4851dcacc60d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hannah Carver</dc:creator></item><item><title><![CDATA[The Feedback Fix: How to Give Creative Direction That Actually Works]]></title><description><![CDATA[You hired an agency to elevate your brand. They send you a design, a video concept, or a new ad copy, and your gut reaction is: "I don't like it." The problem? That sentence is the fastest way to derail a project, waste time, and burn through your budget. When you hire a professional creative team, you are hiring people who can execute any  vision—but only if you provide clear direction. A great creative can’t read your mind; they need a roadmap.  Here  is your guide to giving feedback that...]]></description><link>https://www.madebycarver.com/post/the-feedback-fix-how-to-give-creative-direction-that-actually-works</link><guid isPermaLink="false">68f2effc50873aaf5db34ec2</guid><pubDate>Sat, 18 Oct 2025 01:41:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/426651_fdb76273e4834407964f7e8be86cc999~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hannah Carver</dc:creator></item><item><title><![CDATA[Stop Burning Through Agencies: What You Must Have Before Outsourcing Your Marketing]]></title><description><![CDATA[You’ve done the impossible: you bootstrapped your vision and built a profitable business. You wore every hat, and now your marketing strategy, the entire brand voice, look, and feel, lives right inside your head. Now it’s time to scale, so you hire an agency. A few months later, the results are flat. You feel frustrated because the agency "just doesn't get it," and the agency feels frustrated because they can’t execute your vision. You fire them and hire another, repeating the cycle. The...]]></description><link>https://www.madebycarver.com/post/stop-burning-through-agencies-what-you-must-have-before-outsourcing-your-marketing</link><guid isPermaLink="false">68f2ec9160ceb7e0d103a30c</guid><pubDate>Sat, 18 Oct 2025 01:39:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/426651_2195358cc727420195945f9c9b1df246~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hannah Carver</dc:creator></item><item><title><![CDATA[Do you know if your marketing is working?]]></title><description><![CDATA[Most businesses are flying blind. If you can’t look at your marketing data and say, "We spent X and made Y," or quickly identify your most profitable marketing channel, you're making decisions based on assumptions, not results. The key to unlocking growth isn't throwing more budget at your ads or going off of a feeling, it’s proper attribution. Knowing exactly where every lead and sale comes from changes everything. This is why During onboarding, we work with you to identify shared goals and...]]></description><link>https://www.madebycarver.com/post/do-you-know-if-your-marketing-is-working</link><guid isPermaLink="false">68f2a89f66d082d71b3630ac</guid><pubDate>Fri, 17 Oct 2025 20:53:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/426651_1b127637ed094d0ca5a2e02889752a31~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hannah Carver</dc:creator></item><item><title><![CDATA[Conquer Social Media with Long-Form Content - A Streamlined Approach]]></title><description><![CDATA[Feeling overwhelmed by your social media strategy? You're not alone. Many businesses struggle with consistent posting, editing content, and crafting engaging captions. But what if there was a way to leverage your existing long-form content (like webinars, podcasts, or TED Talks) into a powerful social media presence, all within a few days? Here's how: Step 1: Repurpose Your Long-Form Videos The key to this strategy lies in repurposing your existing video content. Tools like Opus Pro  can be...]]></description><link>https://www.madebycarver.com/post/conquer-social-media-with-long-form-content-a-streamlined-approach</link><guid isPermaLink="false">673aaeb45559612d967c68ce</guid><pubDate>Mon, 18 Nov 2024 03:15:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/426651_cce37cb9e479455a8589f0987cf3bf2a~mv2.png/v1/fit/w_1000,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hannah Carver</dc:creator></item><item><title><![CDATA[Bigger Isn’t Always Better: Are Micro Influencers Better?]]></title><description><![CDATA[Micro-influencers offer higher engagement, authenticity, and better ROI. Their loyal audiences and creative flexibility make them a smart, c]]></description><link>https://www.madebycarver.com/post/bigger-isn-t-always-better</link><guid isPermaLink="false">6733cb7931756b3948dcacff</guid><pubDate>Tue, 12 Nov 2024 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/426651_6aae0665fbb541388ead9f20d60bb6cc~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Savannah Egart</dc:creator></item><item><title><![CDATA[Why You Shouldn't Buy Instagram Followers]]></title><description><![CDATA[In the world of social media, having a large following and a ton of likes is often seen as a sign of success and credibility. However, some individuals and brands still resort to buying Instagram followers and engagement to boost their numbers quickly. Although this practice is tempting, it can have serious repercussions for your online presence. Here's why you should avoid purchasing followers and focus on organic growth instead. Instagram Can Spot Fake Followers One of the biggest risks of...]]></description><link>https://www.madebycarver.com/post/bought-shit-ain-t-hot-shit-why-you-shouldn-t-buy-instagram-followers</link><guid isPermaLink="false">670c8a6c63c782ac609ab4a5</guid><pubDate>Thu, 19 Sep 2024 21:46:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/426651_7152675c73824be1b6459b4637d5074a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Molly Clayton</dc:creator></item><item><title><![CDATA[What If I Can't Afford A Social Media Agency Yet?]]></title><description><![CDATA[We understand that investing in social media can be a big financial commitment for your business when starting out so here are some ways you can manage things as a small business owner before you're ready to outsource to an agency. Solidify Your Brand First you want to ensure you have a solid brand using the same colors, fonts, and tone of voice when sharing content with your audience. Canva  is a really great resource to create a set of social media templates for your brand. Take a stab at...]]></description><link>https://www.madebycarver.com/post/what-if-i-can-t-afford-a-social-media-agency-yet</link><guid isPermaLink="false">670c8a6b63c782ac609ab49b</guid><pubDate>Wed, 10 Apr 2024 02:25:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/426651_7042188bea56468b94221be56748b161~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hannah Carver</dc:creator></item><item><title><![CDATA[When Should You Invest in Growth Marketing?]]></title><description><![CDATA[It's very rare that someone comes to me with a clear idea as to what type of marketing help they need. I always get the ole "we aren't sure what we need, but we want marketing help". Oftentimes they think they need growth marketing when they actually need to start with the basics! So.. what should you have in place before investing in growth marketing? Growth marketing is not a band-aid for a poorly run business. A Solid Brand There is no point in pushing traffic or trying to bring awareness...]]></description><link>https://www.madebycarver.com/post/when-should-you-invest-in-growth-marketing</link><guid isPermaLink="false">670c8a6b63c782ac609ab49a</guid><pubDate>Wed, 10 Apr 2024 02:02:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/426651_b3a34cdb0af84505859422099aacdf70~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hannah Carver</dc:creator></item><item><title><![CDATA[Getting Started with Canva]]></title><description><![CDATA[You can set up a Canva account in different ways. Continue with your email address, Google, Facebook, or other methods to sign up and start using Canva for free. With Your Email Head to Canva.com  and select Sign Up From the signup page, choose Continue with email Enter the email address you’d like to use Canva for. Enter the authorization code they’ll send to your email address. You can set a password in Account settings later. Verify your email address by following the steps in the email...]]></description><link>https://www.madebycarver.com/post/getting-started-with-canva</link><guid isPermaLink="false">670c8a6b63c782ac609ab499</guid><pubDate>Mon, 25 Mar 2024 17:44:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/426651_efced62065944754986ad22c63ae965e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hannah Carver</dc:creator></item><item><title><![CDATA[I Cut People and Activities Out of My Life Each Year - Here’s Why]]></title><description><![CDATA[Each year I complete an annual year in review to determine what people and activities will make it into the new year. Ok, we're past the click bait. Also, if you are just here for that free download, scroll down to the big green button! Each year, myself and some really great friends get together for our Annual Visioning weekend.  "Visioning" as we call it came about in 2020 when we found ourselves wanting more intentional reflection and planning than your typical vision board or goals list...]]></description><link>https://www.madebycarver.com/post/i-cut-people-and-activities-out-of-my-life-each-year-here-s-why</link><guid isPermaLink="false">670c8a6b63c782ac609ab498</guid><pubDate>Sun, 24 Mar 2024 18:28:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/426651_e41e0e1bbd2841a5973d5a4b7583f97f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hannah Carver</dc:creator></item><item><title><![CDATA[What to Consider When Hiring a Web Developer]]></title><description><![CDATA[Did you just start a business? Were you tasked with overhauling your company's website? Are you freaking out with all of the options out there? Here's a quick guide breaking down what you need to know when hiring a web partner. Hire Smart: Make sure whoever you hire knows their sh*t! I see a lot of sites that look awesome, but from a technical standpoint they aren't set up for success. Make sure whoever you are hiring is certified in the platform they're building in. Ask for examples of their...]]></description><link>https://www.madebycarver.com/post/what-to-consider-when-hiring-a-web-developer</link><guid isPermaLink="false">670c8a6b63c782ac609ab497</guid><pubDate>Sun, 24 Mar 2024 02:45:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/426651_01d37c83a67e481493934cc726a7c8a8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hannah Carver</dc:creator></item><item><title><![CDATA[How to Generate $14,000 in BFCM Revenue from a Single Email Campaign ]]></title><description><![CDATA[Olansky Dermatology Associates has provided dermatology care to the Greater Atlanta area for over 40 years. They have offices in Buckhead and Roswell. In the Spring of 2020 Olansky Dermatology contracted me to act as a Fractional Chief Marketing Officer. First, we created a brand for their aesthetics center. I worked with the Olansky team to create a logo and corresponding brand suite for the aesthetics center that appealed to a younger demographic while retaining the level of luxury their...]]></description><link>https://www.madebycarver.com/post/developing-a-child-brand-and-launching-shopify-for-olanksy-aesthetics-during-the-covid-19-pandemic</link><guid isPermaLink="false">670c8a6b63c782ac609ab496</guid><pubDate>Fri, 02 Dec 2022 22:51:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/426651_28c7e30a1e2240668fdee87825afbb2b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hannah Carver</dc:creator></item><item><title><![CDATA[Building a Hair Salon Website Using Wix]]></title><description><![CDATA[TLDR: I worked with Savannah based hair stylist Jamie Dajuan to build a website on Wix. Her site allows daily hair clients to quickly book an appointment with her and also creates an automated sales funnel for bridal clients to book Jamie for wedding hair and makeup services. Just looking to see the live site? Click below. Jamie Dajuan is a hair stylist based on Downtown Historic Savannah, Georgia. Jamie was referred to me by a friend and had been historically using Gloss Genius for booking...]]></description><link>https://www.madebycarver.com/post/building-a-hair-salon-website-using-wix</link><guid isPermaLink="false">670c8a6b63c782ac609ab495</guid><pubDate>Sun, 17 Apr 2022 15:44:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_fcfca235de00444ea214dfd21bffc727~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hannah Carver</dc:creator></item><item><title><![CDATA[Resources &#38; Platforms I Use When Running My Business ]]></title><description><![CDATA[These are the resources and platforms I use to run my business. Some of these links are affiliate links granting you a discount on paid programs. I only share tools that I find to be helpful and use myself on a regular basis. I recommend these tools to clients day in and day out! Send me a note if you have any questions on the below. Chase Bank The biggest mistake I made when starting out was not separating business and personal expenses. Do yourself a favor and open a business bank account....]]></description><link>https://www.madebycarver.com/post/tips-tools</link><guid isPermaLink="false">670c8a6b63c782ac609ab494</guid><pubDate>Mon, 11 Apr 2022 17:20:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/426651_6e9e706a5b6b41b4997f4cbf13ce5706~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hannah Carver</dc:creator></item><item><title><![CDATA[Creating an Equipment Rental Site Using Wix and Booqable]]></title><description><![CDATA[Parish Dumpsters  is a family owned and operated roll off dumpster rental company based out of Zachary, Louisiana. Currently, Wix does not offer a solution for equipment rental. After researching equipment rental software like EZ Rent Out and Point of Rental I identified Booqable.com . Using Wix Automations and Zapier I configured a connection between Booqable's Customer List and Wix Ascend to share customer contact information between the two platforms.]]></description><link>https://www.madebycarver.com/post/creating-an-equipment-rental-site-using-wix-and-booqable</link><guid isPermaLink="false">670c8a6b63c782ac609ab493</guid><pubDate>Sun, 03 Apr 2022 03:39:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/426651_88c6518089904a3e95ea9bd796aba439~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hannah Carver</dc:creator></item></channel></rss>