The Atlanta Beltline

The Atlanta BeltLine is a 22-mile loop of outdoor trails connecting 45 neighborhoods. The trail is lined with nature, art, public parks, locally owned businesses, and more.

While working for Bill Kaelin Marketing I launched several creative campaigns and turn key events within the Atlanta community to increase funding for the Atlanta BeltLine Partnership. Some campaigns I produced...


Limited Edition Tshirt Contest


BKM invited 30 local artists to submit their design for a tshirt to represent the ABP. The top 5 designs were posted to social media where the design with the most combined likes between Facebook and Instagram was chosen to print. BKM provided content for the social campaign which resulted in over 100,000 impressions. Logistically, BKM secured a donation of 500 Go To Tee's from Alternative Apparel, complimentary printing from Takedown Sportswear, a $500 monetary donation from Tito's Handmade Vodka, an overnight stay at the brand new AC Moxy Hotel, a gift card from High Note, and a $500 monetary donation from the BKM team itself. The ABP profited over $12,000 from this campaign.




Slice of Summer


The third annual Slice of Summer event was held at Skyline Park atop Ponce City Market. BKM handled event marketing, event execution, ticket sales, and secured product donation from Wild Heaven, product donation from Tito's Handmade Vodka and a monetary donation of $1,500.00, and a monetary donation of $500.00 from Gusto. This event raised over $5,700 for the ABP.


Doggies on the BeltLine


The second annual Doggies on the BeltLine raised over $10,000 for the ABP. BKM is handled event marketing, permitting, ticket sales, and further logistics. The BKM team secured a partnership with Doggies on the Catwalk to co-host the event, both the Shed at Ponce City Market and Park Tavern for venues, and brought on over 15 event sponsors.




Bites on the BeltLine


The BKM team worked with locally owned businesses along the BeltLine trail to host percentage nights for a month at a time. Examples include:

  • Varuni Napoli: Donated 15% of sales every Monday during the month of March

  • Ben and Jerrys: Donated 15% of sales every Tuesday and 100% of proceeds from Free Cone Day

  • Gusto!: Donated 10% of sales every Saturday

Supporter Perks Program


The BKM team has helped to manage and refine the Trekker Level Supporters Perks Program by calling on participating businesses and increasing membership. An example of this is bulk sales to local businesses such as lilli Midtown.


Tito's Handmade Vodka Partnership


Tito's gives over $25,000 annually to the ABP. Tito's has provided product for all events. All sponsorship provided by Tito's has been secured by the BKM team.


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