THE ALIDA HOTEL
The Alida Hotel, an asset of MakeReady Hotels, hired Bill Kaelin Marketing to curate an influencer weekend getaway in November of 2019 in order to drive business to the property within the LGBTQ community. As acting project manager, I contracted a list of 10 on brand LGBTQ influencers across the Southeast with a collective reach of over 500,000+ across social media.
I then worked with the hotel sales team and Destinations DMC to put together a weekend getaway that would expose attendees to not only the Alida Hotel, but also Savannah as a destination. I acted as host the weekend of their stay and monitored all contracted coverage of the weekend via social media channels.
You can view coverage of the weekend here.